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The Fisher-Price Kid-Tough™ Digital Camera

The next generation of David Baileys could be on their way sooner than you think! This summer, the world’s number one infant and pre-school toy company, Fisher-Price launches the first digital camera designed specifically for preschoolers – the Kid-Tough™ Digital Camera.

The Kid-Tough™ Digital camera combines all the technology you would expect from a digital camera, with all the qualities you would expect from Fisher-Price. The camera features 1.3” backlit colour LCD preview screen, 8MB built-in memory, SD card slot for increased storage and USB cord to connect to computer for downloading images. In addition, simple controls and visual icons make it simple for kids to navigate with no reading required. Drop-proof shell, dual handle grips, two-eye viewing and Auto Flash make it robust and simple enough for any child to take a great shot!

Fisher-Price has been leading the way with pre-school electronics for decades, first introducing the phonograph in 1979, followed by their classic tape recorder in 1981. Their first real camera was launched in 1984. Since then over 10 million tape recorders and cameras have been sold. No surprise then that Fisher-Price is once again putting new technology in the hands of preschoolers with the digital camera.

The Kid-Tough Digital Camera is available nationwide from end of July 2006 and priced around £59.99. Pink and blue colourways available. Suitable from 3 years+ and stocked at Early learning Centre